The New Fashion Basics

Photo by: Vogue

What: Supima cotton T-shirts, sourced and produced in California, in three easy, refined shapes-classic, boyfriend, and long fit-and rich hues like maize and royal blue.

Who:
Ryan

... more 
Photo by: Vogue

What: Supima cotton T-shirts, sourced and produced in California, in three easy, refined shapes-classic, boyfriend, and long fit-and rich hues like maize and royal blue.

Who:
Ryan Donahue, a Palo Alto-based graphic designer who was one of the first hires at PayPal, decided to get into fashion after seeing so many of his creative colleagues show up to work in the same uniform: "a refined T-shirt and the perfect jean."

Why:
True to the Donahue's Silicon Valley home base, the collection is only available online (albeit with a generous and easy free shipping policy), and as Donahue sees it, his latest start-up isn't so far removed from what he's been doing. "Shepherding tech people towards beautiful design has been my walk in life for the last fifteen years," he says.

When/Where:
Pickwick & Weller's website goes live later this week.

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Wed, Aug 22, 2012 2:46 PM EDT
Emily Holt, Vogue

Jeans and T-shirts are the No. 2 pencils of a fall wardrobe: not as flashy as other elements on the back-to-work/back-to-school shopping list (be it a shocking-pink Comme des Garçons coat or a shocking-pink spiral-bound notebook) but no less essential. Here, we highlight four new labels specializing in the all-American classics.

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