Fashion Targets Breast Cancer: Support in Style

As women, we're naturally inclined to support any cause or product that raises awareness and money for breast cancer, and amidst the over-saturation of pink every October, the blue Fashion Targets Breast Cancer (FTBC) logo always grabs us. Ralph Lauren created the foundation's name and design in 1994, and the initial sale of 400,000 FTBC shirts raised $2 million for Lauren's recipient of choice: The Nina Hyde Center for Breast Health at the Lombardi Cancer Center at Georgetown University Medical Center. Nina Hyde, a former fashion editor of The Washington Post and personal friend of Lauren, died of breast cancer in 1990.

Since its inception FTBC has raised nearly $50 million for breast cancer charities worldwide. With the support of the Council of Fashion Designers of America (CFDA), models and celebrities like Gisele Bundchen, Cindy Crawford, Naomi Campbell, Twiggy, Kate Moss, Claudia Schiffer, Jerry Hall, and singer Kylie Minogue have been actively involved in promoting the cause. Every October, fashion brands ranging from Saks Fifth Avenue to QVC join FTBC as sponsors in creative ways, and this year is no different. Here's the scoop on the cool collaborations going on this month:

Score this $1,295 bag for $299 and 60 percent of proceeds go to charityDiscounted fashion for a cause
CFDA has teamed up with the charity fashion website Fashion Project by donating designer clothing, handbags, shoes, and accessories. 60% of the proceeds from these items will benefit FTBC. The $1,295 Marc Jacobs bag on the left? Buy it now for $299. The site features great dresses, coats, jewelry, you name it! Go to for info on items available or to donate.

Nine West giveaways
From October 15 - October 22, Nine West will donate $25 to FTBC for every online or in-store order over $125. In addition, customers will receive a Nine West/FTBC canvas tote bag. They'll also offer the option of adding an extra dollar or more to donate directly to FTBC.

Cool FTBC gear has just launched some very attractive branded items, including their iconic T-shirt for $34.99, a charm bracelet for $25, and an iPhone case for $34.99. 100% of all proceeds go to FTBC.

Underwear with a perk
Commando will donate $5 to FTBC for every item sold on for the month of October.

Score this Jennifer Fisher bracelet free when you buy a ticket to Soul Cycle's charity rideSoulCycle Charity Ride
On Thursday, October 24, Kelly Ripa and Anderson Cooper along with jewelry designer and CFDA member Jennifer Fisher will host a group charity ride led by Soul Cycle's Laurie Cole at the New York City location at 126 Leroy Street. First row bike positions will be sold for $1,200, second row for $600, and last row for $300. First row buyers will also receive a "Fighter" cuff by Jennifer Fisher and a FTBC t-shirt. 100% of all tickets sold go to FTBC. Those interested in purchasing bikes should contact

Related links:
10 Fabulous Products that Support the Fight Against Breast Cancer
10 Things Every Woman Should Do to Prevent Breast Cancer
Support Breast Cancer Awareness with These 16 Gifts that Also Give Back