Fashion Targets Breast Cancert: Support in Style

As women, we're naturally inclined to support any cause or product that raises awareness and money for breast cancer, and amidst the over-saturation of pink every October, the blue Fashion Targets Breast Cancer logo always grabs us. Ralph Lauren created the foundation's name and design in 1994, and the initial sale of 400,000 FTBC shirts raised $2 million to Lauren's recipient of choice: The Nina Hyde Center for Breast Health at the Lombardi Cancer Center at Georgetown University Medical Center. Nina Hyde, a former fashion editor of The Washington Post and person friend of Lauren's, died of breast cancer in 1990.

Since its inception FTBC has raised nearly $50 million for breast cancer charities worldwide. With the support of the Council of Fashion Designers of America, models and celebrities like Gisele Bundchen, Cindy Crawford, Naomi Campbell, Twiggy, Kate Moss, Claudia Schiffer, Jerry Hall, and Kylie Minogue have been actively involved in promoting the cause. Every October fashion brands ranging from Saks Fifth Avenue to QVC join FTBC as sponsors in creative ways, and this year is no different. Here's the scoop on the cool collaborations going on this month:

Discounted fashion for a cause
CFDA has teamed up with the charity fashion website Fashion Project by donating designer clothing, handbags, shoes, and accessories. 60% of the proceeds from these items will benefit FTBC. The $1,295 Marc Jacobs bag at the left? Buy it for $299. They have great dresses, coats, jewelry, you name it! Go to fashionproject.com for info on items available or to donate.

Nine West giveaways
During the week of October 15 - October 22 Nine West will donate $25 to FTBC from every online or in-store order over $125. In addition, customers will receive a Nine West/FTBC canvas tote bag. They'll also have the option of adding an extra dollar or more to donate directly to FTBC.

Cool FTBC gear
FashionTargetsBreastCancer.com has just launched some very attractive branded items, including their iconic T-shirt for $34.99, a charm bracelet for $25, and and iPhone case for $34.99. 100% of all proceeds go to FTBC.

Underwear with a perk
Commando will donate $5 to FTBC for every item sold on WearCommando.com for the month of October.

SoulCycle Charity Ride
On Thursday, October 24, Kelly Ripa and Anderson Cooper and jewelry designer and CFDA member Jennifer Fisher will host a group charity ride led by Soul Cycle's Laurie Cole a the New York City location at 126 Leroy Street. First row bike positions will be sold for $1,200, second row for $600, and last row for $300. First row buyers will also receive a "Fighter" cuff by jennifer Fisher and a FTBC t-shirt and 100% of all tickets go to FTBC. Those interested in purchasing bikes should contact S.Maniatty@CFDA.com

Related links:
10 Fabulous Products that Support the Fight Against Breast Cancer
10 Things Every Woman Should Do to Prevent Breast Cancer
Support Breast Cancer Awareness with These 16 Gifts that Also Give Back