The holiday season should be a decent year for retailers, with 59% of store-goers and 11% of online shoppers saying they'll spend as much or more than they did on gifts than last year. Youngsters are admittedly more tech savvy with 78% likely to research their purchases online. 27% of people will use a smart phone of shopping this season-much more than last year. Those surveyed said the top reasons for shopping online were convenience, better prices, easy comparison shopping, free shipping, and better variety. 42% said they're shopping online in order to save on gas!
When it comes to the receiving end, nearly 50% are hoping to find clothing and accessories under the tree. Around 45% would prefer gift cards to shop for themselves. Roughly 38% have electronics on their wish list, 30% want CDs or DVDs, and 25% wants cold, hard cash.
When do you start your holiday shopping? Will you be browsing or buying online?