H&M’s New Sustainable Clothing is Actually Pretty

Photo by: H&M
Orange cocktail dress, $69.95
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Thu, Apr 12, 2012 5:52 PM EDT
When most people hear the term "eco-friendly fashion" they think of itchy, unattractive burlap fabrics and TOMS shoes. But there is so much more to be had! Just in time for Earth Day, H&M has launched their sustainable fashion line as part of their ongoing "Concious Initiative" using organic cotton, hemp, and recycled polyester. Prices range from a $19.99 top to a $299 red carpet-worthy gown. If you missed out on the retailers past collaborations with Versace and Marni, fear not. These H&M dresses and separates look amazing and they're good for the planet!

Other stats we love to hear: H&M is the number one user of organic cotton in the world and they've donated 2.3 million garments to charitable causes. We just might celebrate by picking up a few cocktail dresses. And maybe a blazer too. We're having a hard time deciding, so check out the full collection in our slideshow. By Joanna Douglas, Shine staff