Hugh Laurie is the new face of L'Oreal. This is not a fever dream.

Pop Quiz: What do all four photos have in common? They're all L'Oreal models.

Hugh Laurie, the guy who plays the pill-popping curmudgeonly doctor on the hit series "House", the one who looks like he's got permanent coffee breath and sand under his nails from digging out half-smoken cigarettes from a hotel ashtray, just landed a contract with the cosmetics giant. "Because he's (also) worth it."

As the new L'Oreal "ambassador," he joins the elite group of humans who were gazelles and fawns in past lives: Eva Longroria, Beyonce, Letitia Casta.

Enter Laurie, a sexy man, but not in the metro way. He's grizzly, priming in his later years, and possibly in need of a sticky note on the bathroom mirror that reads "Don't forget to shower!" He hardly the cookie-cutter model of the make-up spokesperson.

Even Laurie was surprised by his initiation into the beautiful lady pool: "At first I thought it was a mistake," he tells the Belfast Telegraph. "But then I realized that L'Oréal wasn't looking for models, but real people with strong personalities, who are worth it ... and who aren't afraid to proclaim that using cosmetics can be a very masculine decision after all."

It also helps that L'Oreal's new line of men's facial cleansing and anit-aging products are bright orange have names like "Hydro-Entergetic Turbo Recharger" just like a sports car with a sports drink in the cup holder!

It's a sign o' the times people. The David Beckham golden apollo, even the GTL Jersey Shore purveyor of men's skincare, is passe. In 2011, men's products are just trying to get people to wash up. Personally, I'm all for the grizzly man prototype. You?
(Photo of Laurie by House/Fox)

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