Fashion
Jason Wu for Target coming in early 2012
Michelle Obama put Jason Wu on the map when she danced with newly appointed President Barack Obama at the Inaugural Ball in 2009.-
On the heels of the Missoni for Target fiasco, the mass retailer has announced their next big designer collaboration: Jason Wu. Over the last few years the Taiwanese American designer's popularity has grown, largely due to Michelle Obama wearing one of his gorgeous gowns to the Inaugural Ball in 2009 (pictured above). Besides always presenting one of our favorite collections at New York Fashion Week, Wu has many celebrity fans, and has already won a Council of Fashion Designers of America award for his womenswear collection. Not bad for a 29-year-old!
Of his new Target collection, Wu told Women's Wear Daily: "This partnership offers an exciting opportunity for me to interpret my aesthetic into a collection made for a broader market. It was very interesting for me to translate my signature touches into a more affordable collection without compromising quality, design and sophistication. My collection for Target features clothes and accessories that are easily convertible from day to evening - sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude."
Watch the video below for a sneak peek of the Jason Wu for Target collection, launching February 5, 2012. Here's to hoping Target is better prepared for this designer launch. For a better idea of what to expect, check out this slideshow of some of our favorite Jason Wu creations.
