The Lifespan of an it Bag

Then: Super-Sized Logos. Much like a tree in a forest, if you carried an 'It' bag without a name brand imprint back in the early '00s, nobody really saw it. Monograms were magnified thanks to the ... more 
Then: Super-Sized Logos. Much like a tree in a forest, if you carried an 'It' bag without a name brand imprint back in the early '00s, nobody really saw it. Monograms were magnified thanks to the popularity of Louis Vuitton's colorful Murakami bag and Carrie Bradshaw's Chanel logo obsession. less 
1 / 12
Thu, Mar 28, 2013 4:18 PM EDT
If you haven't shell out $1,000 for a Louis Vuitton "It" bag lately, you probably didn't know that the luxury retailer has jacked up their prices. Bloomberg reports that Louis Vuitton's non-leather versions of iconic styles like the Speedy and the NeverFull bag now cost ten percent more in the US and UK, and five to ten percent in Asian markets. But the amount of time it'll take to save up for a luxury purse isn't the only thing that's changed-the style, size, spokespeople, even the reasons why you crave those It bags have evolved.