Makeup Ideas: The Power of Red Lips

By Alison Caporimo, Allure magazine

When Taylor Swift told us that we helped inspire her signature makeup look, we were thrilled.We painted her lips bright red for her first Allure cover back in April 2009-and when we talked to her for our cover story this month, she told us that that cover was the first time she'd worn the color she now loves. In a recent interview with E! Online, Swift said that a red mouth "really helps you show emotion."

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Smart girl. A new study from Manchester University found that men notice lips far more than other features on the face.

Scientists used eye-tracking software to show that, in ten seconds, men will spend more than half of that time staring at a woman's lips. Geoff Beattie, who led the investigation, examines the red lip trend that started way before Swift took the stage (or was even born).

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"Our research suggests that red lips and perceived attractiveness are still inextricably linked, with red lipstick the most powerful attractor, and one that significantly increases visual fixation," he said to the Daily Mail. The study also showed that there is little discrimination between full-mouthed and thin-lipped girls in regards to makeup, as those who wear lipstick were considered more attractive than those who did not.

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Photo Credit: Getty Images