The New Meaning of "New Car Smell": The Scent of the Mercedes S-

by Jenna Rosenstein

MERCEDES-BENZ USAMERCEDES-BENZ USA If I could bottle the scent of my (very used) first car, it would be something like Eau de French Fries and Shoes. No amount of royal pine Little Trees hanging from the rearview could mask it. Mercedes-Benz has now come up with a whole new level of car fragrance. The new ($100,000+) 2014 S-Class sedans come with the ($350) option of a built-in fragrance atomizer and four custom colognes.

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Located in the glove box, the "active perfuming system" can be turned on and off by the driver, who can also control the intensity (low, medium, or high). The perfumed air passes into the cabin of the car through the A/C vents in five-minute intervals. You can choose from four exclusive interior fragrances created with perfumer Marc vom Ende: Freeside Mood (light citrus), Nightlife Mood (spice, oud), Downtown Mood (floral, musk), and Sports Mood (green, citrus). Each scent was created to complement the leathery smell of a new car, and Mercedes swears that the scents won't transfer to your clothing. Each atomizer lasts for a few months and can be replaced (for $110) at Mercedes dealers. The fragrance system also includes an empty glass vial to fill with any alcohol-based perfume of your choosing. (Perhaps the scent of money? Hey, it exists.) And if the aromatherapy feature isn't enough, the new S-class comes with a hot stone massage feature in the seats, too--it's a luxury spa on wheels.


Would you want to buy cologne for your car?

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