Men's Underwear Models: The Evolution

Photo by: Buzzfeed
Up until recently, men's underwear have largely gotten tighter as models have bulked up. As briefs replaced boxers, sexuality replaced sensibility--at least as far as advertising ... more 
Photo by: Buzzfeed
Up until recently, men's underwear have largely gotten tighter as models have bulked up. As briefs replaced boxers, sexuality replaced sensibility--at least as far as advertising was concerned. But while sex continues to sell, our definition of sexiness has drastically changed.
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Fri, May 24, 2013 6:52 PM EDT
The age of man-scaped Michelangelos plastered to bus kiosks may be over. The New York Times reports that several men's underwear brands are putting their pants on a different kind of male model. "We want to find people who we feel are good looking and who emphasize the image of the everyday guy," Jonathan Shokrian, a founder of the men's underwear company Mack Weldon, tells the Times. Maybe guys aren't taking their underwear shopping quite so seriously anymore, or maybe they're just aspiring to be more like their Facebook friends, rather than Greek gods. And what's wrong with that? In the business of men's underwear, trends come and go. But some ads stay burned in our brains for better or worse.