Natural Products Association's Certified Label for Natural Beauty Products

I am in fervent support of the new natural standards that a group of beauty companies agreed to last week. It is a relief to have a logo that means NO: parabens, phthalates, glycols, or anything else with potential suspected human health risks, instead of trying to decipher tiny and often inscrutable labels. ("Fragrance" listed as an ingredient can, for example, mean "with added phthalates.")

To those who argue that some of these ingredients may in fact prove to be safe, I say, while the subject is under debate, I'll wait it out and not use them. Call me crazy-but by all means, let us know what you think!

The label also means that 95% of the product-and the majority of the products in any company's line-comes from natural, sustainable sources. The logo will start appearing on products right away; the website, www.naturalproductsassoc.org, has a list of participating companies (Burt's Bees, Weleda, Aubrey Organics, California Baby, W.S. Badger, Farmaesthetics, and Trilogy, to name a few), along with more details about what the certification means.

--Jean Godfrey-June, beauty director

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