In an effort to raise funds and awareness for Breast Cancer research Nine West is launching its Runway Relief Fund this New York Fashion Week, with its proceeds going to Fashion Targets Breast Cancer. Models including, Lisalla Montenegro, Jessica White, Michelle Alves and Coco Rocha , will be rocking the limited edition Nine West Runway Relief Boot that is coolly equipped with a Omron GQSmart Pocket Pedometer. Each step a model takes (from castings to NYFW's parties) equals a donation. Nine West's partners in the program include Sony, Omron, Elite, IMG, Marilyn, and "noted fashion photographer Nigel Barker!" (Too much Top Model, I know!)
But speaking of Nigel Barker, he is kicking off the Relief program by hosting a photo shoot of the some of the participating models in an iconic NYC location August 31. You can check out live on Nine West's Facebook page or on Modelina's website. If you're lucky enough to live in the NYC area, you can probably check him out in person!
In the meantime, if you want to pick up your own pair of Nine West Relief Boots ($199), become their Facebook fan to get your hands on their limited supply early starting August 31!
Other Fashionable Happenings!
Photo courtesy of: Nine West