Which One Hit Wonder is the New Face of Wet Seal?
When I heard "Call Me Maybe" songstress Carly Rae Jepsen was the new face of Wet Seal, my first thought was … wait, Wet Seal still exists? I haven't walked through the doors of a Wet Seal in years, but apparently the teen store is still up and running, and is raking in the revenue and partnering with Jepsen.
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To be honest, I had deemed Jepsen a "one hit wonder" after her latest hit. But clearly she isn't going anywhere anytime soon, and is even carving out a place for herself in the fashion world.
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Typically singers have to have been on the scene for a while before they land a major campaign deal. And sure, Wet Seal isn't exactly Chanel or Dolce & Gabbana, but it's still a career coup for Jepsen. And YouTube sensations landing campaign deals shortly after they blow up isn't entirely new. Just earlier this summer Internet hit duo Karmin scored a spot in Gap's fall denim ad campaign. This may just be the new wave of fashion campaigns.
What do you think? Is it too soon for Carly Rae Jepsen to start landing campaign ads? And is her song still stuck in your head?
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