Same Dolce & Gabbana dress appears on three Vogue covers

Vogue Paris
Vogue Paris

With so many fabulous wardrobe options to choose from, it always feels like a bizarre coincidence when women wear the same exact dress to the same event. An even stranger fate in the fashion world: when the same dress appears on multiple magazine covers.

One must wonder if the international Vogue editors are in cahoots or if they really just love Dolce & Gabbana, because the same white eyelet dress appeared in three of their recent cover shots. New editor-in-chief Emmanuelle Alt came on board for the latest April issue of Vogue Paris, which has supermodel Gisele Bündchen showing off the sheer frock. Insiders praised the magazine cover, but now it seems the wardrobe choice wasn't such a novel idea. Cover model Britt Maren wore the identical lacey Dolce & Gabbana gown on the April cover of Vogue Deutsch, while model Constance Jablonski wore it back in February on the cover of Vogue España. Each of these three photographs vary and are shot in entirely different locations, but to the reader it looks like the work of copycats.


Vogue Deutsch
Vogue Deutsch

How does this sort of thing happen? Magazines strive to be striking and original with their cover photos, and typically international editors don't talk amongst each other. Yes, the Vogue España cover came out two months ago, but magazine covers are often shot and sent to press way in advance. It is possible the other international editions didn't see the issue until it was too late. You could also try to blame the Dolce & Gabbana PR team for perhaps knowingly lending out the same dress to all three Vogue editions, but how was the fashion house to know that each magazine was intending on using the dress for the cover photo?

What's even more odd is that this type of dress coincidence has happened two other times in recent months. A $30,000 gold Balmain dress appeared on eight magazine covers last fall, including Vogue España, Vogue India, and Vogue Germany. And last summer, one Miu Miu dress graced three different magazine covers. At the time, Lorraine Candy, the editor-in-chief of Elle UK said, "usually press offices are pretty good at making sure we don't get the same dress as our rivals... [but] you have to take these things in your stride."

Vogue España
Vogue España

We may never know what happened to land this Dolce & Gabbana dress on three separate covers, but we do have one request for future cover shots: could magazines possibly feature a dress that's... um, you know... actually wearable? We're all for high fashion, but a completely sheer doily with white undergarments wasn't exactly the ideal look we had in mind for this season.




Related links:
Who wore it best
Copycat dresses: Too much of a good thing?
Tina Fey and Sheryl Crow illustrate what to do when you show up in the same dress