A New Study Says Ray-Ban is Officially the Coolest Fashion Brand. Do You Agree?

by Amy Wicks


Getty ImagesGetty Images In your opinion, what makes one fashion brand "cooler" than another? Is it the celebs who wear a given label's clothing or accessories? Or, maybe it has something to do with exclusivity?

Well, according to a new list from the UK-based company CoolBrands, Ray-Ban was chosen as the coolest fashion brand in Britain. The girl you see below definitely makes her case for Ray-Ban, don't you think? Fittingly, she was just photographed on the street at London Fashion Week.

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This list was picked by a group of editors, musicians and other tastemakers including designer Julien Macdonald and model Daisy Lowe.

Getty ImagesGetty Images The list includes more than just fashion brands (Apple came in at number one) but among the fashion crowd, Ray-Ban narrowly beat out Chanel, Prada and Alexander McQueen as the kings of UK cool.

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Would you pick Ray-Ban as the coolest fashion brand of 2013? I love my Wayfarers as much as the next girl but I'm not sure I'd pick this brand over Chanel. I'd love to hear what you think! Which brand is the coolest this year?

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