The Gold Spray Tan: Moscow Fashion Week Goes There

Getty ImagesRussia owns the most gold in the world so it's only fitting that the runways at Mercedes-Benz Moscow Fashion Week Russia were paved with bling as models sashayed down the runway in gilded bodices and glittery body paint.

The gold rush, deemed by the Internet "One of Moscow Fashion Week's oddest look so far" was the brainchild of British designers Fyodor Golan, a Latvian and Israeli fashion duo who launched their brand in 2010 when they were only 27 and quickly acquired Rhi-Rhi and Lady Gaga as fans. Their gold ensembles popped against other outfits on the runway such as the designer's lilac and blue face-covering hats, Gera Skandal's Spiderman-inspired sheer jumpsuits, and Ekaterina Sidelnikova's modern caveman creations.

Head-to-toe gold body paint has been the subject of controversy ever since a decades-old rumor circulated that a body double for actress Shirley Eaten who played Jill Masterson in the 1964 James Bond film "Goldfinger" died during filming due to "skin suffocation" and asphyxiation after being covered in gold body paint.

However, dermatologists have discredited the notion that skin needs to "breathe" and in 2009, the television show "MythBusters" claimed that the only change that occurs in the body while covered in gold paint are shifts in blood pressure and temperature.

Eon ProductionsThankfully the gold-plated models weren't in need of resuscitation—or for that matter, accessories.