The new Bluefly spin-off "b*fly" equals some truly great deals

image by bluefly.com
image by bluefly.com

Ubiquitous online retailer Bluefly (you know, they're on Project Runway and also have those naked woman nothing-to-wear ads) has spawned a mini-site called "b*fly" which carries contemporary casual pieces from lines like Free People, Generra and Joie, all up to 60 percent off normal prices. I wanted to make fun of this-since every time I go on Bluefly.com I feel like, "Oh, WOW, that purse is marked down from $2,640 to $2,144."-but this site is actually really good. It's well-organized by size, style and designer and the discounts, on things I actually want, are deep. I spotted Michael Kors heels for just $59, an adorable belted BCBG Max Azria jacket for $142 and a pretty, ruffly LinQ top for $46. There's also a live chat "personal shopper" feature to help you find exactly what you what you want. [b*fly]