For Tanners, Vanity Outweighs Health Concerns
We know vanity can be a great motivator. Just look at the popularity of boob jobs , the Finnish airline whose frequent flier miles are redeemable for plastic surgery, and the persistence of tanning beds.
Dermatologists looking to keep women from tanning, however, just may have a new trick up their sleeve: Research out of East Tennessee State University suggests that tapping into a narcissistic streak may have the potential to keep women away from tanning beds, even when health warnings, including the risk of deadly skin cancers, have proved ineffective.
The study, which included 420 students who frequented indoor tanning salons, found that women were more likely to stop tanning if they contemplated the long-term effects it would have on their looks (i.e. leathery skin and wrinkles)-rather than the fact that basking in the sun (or fake sun) could kill them.
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