Allure Exclusive: Butt Lifts on the Rise

by Joan Kron


Getty Images
Getty Images


Keeping up with the Kardashians takes on new meaning today. The American Society for Aesthetic Plastic Surgery has just named the future Mrs. Kanye West as one of the reasons behind a stunning 58 percent leap in the popularity of buttocks augmentation--a.k.a the Brazilian butt lift--between 2012 and 2013, the latest year for which figures are available. This is the largest percentage rise for any cosmetic surgery procedure, the society reports (and by the way, we're not for a second suggesting that Kim K. has had one!), followed by labiaplasty procedures, which rose by 44 percent in the same period.


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Buttocks augmentation is usually done with fat injections--taking fat from the waist or stomach, say, and transferring it to the buttocks to achieve a higher and rounder posterior profile. Silicone implants are also available, but these have a higher risk of complications. What needs to be stressed when looking at these numbers is that butt lifts have been linked to a number of deaths and complications when performed by nonmedical personnel who pose as physicians and, in some cases, use industrial silicone. Checking credentials is always important but especially with trendy procedures.

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