Superheroes check their breasts for lumps too. That's the not-so-obvious idea behind a new campaign in Mozambique to educate young girls about the importance of early detection of breast cancer.
File it under: NSFW PSA. Great message, uncomfortable photo.
The artist Maisa Chaves was commissioned by the African nation's cancer association to draw Cat Woman, Wonder Woman and She-Hulk (wait, does everyone know about her?!) each giving themselves a monthly self-examination.
Underneath the drawing the copy reads: "When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."
With breast cancer now accounting for 26 percent of all cancers in women aged 15 to 39, a younger demographic is becoming the new face of the illness. Because survival rates are lower for younger patients, campaigns that target teenagers are crucial in getting the word out about early detection.
But Wonder Woman? There's just something about the cartoons we grew up with doing not so cartoony things, like being aware of their flawless, semi-pornographic breasts. The very same breasts that never seemed to bounce or topple out of their bodices while leaping from building to building.
Without question, this ad will grab the attention of a younger demographic that might not have paid attention to breast cancer campaigns in the past. How many of those people are comic fanboys who've blown up the photo for their bedroom wall? I don't want to know.