Estée Lauder Launches Motivational Breast Cancer Awareness Campaign

Allure Daily Beauty Reporter

by Sophia Panych



Estée Lauder
Estée Lauder

Ever since the late Evelyn Lauder established The Breast Cancer Research Foundation (BCRF) in 1993, the Estée Lauder Companies have been integral in providing funding and promoting awareness for the disease. This year, the company continues the tradition with "We're Stronger Together," a social media-based campaign in honor of Breast Cancer Awareness (BCA) month.

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A trip to the campaign's site is an inspiring one: There's the moving 2013 Campaign video featuring three breast cancer survivors and their stories, the live media wall tracking all Instagram and Twitter posts with the hashtag #BCAStrength or the @BCACampaign handle, and the hundreds of photos sent in from breast cancer survivors and their families. But the most inspiring, I think, are the "Circles of Strength" that Estée Lauder encourages visitors to the site to create. Each "Circle" allows you and your loved ones (on Facebook) to rally around an action--scheduling regular mammograms, say, or eating healthier--and commit to completing those actions together. It's a great example of how social media can be used for more than just selfless, how Twitter and Facebook can bring people together in the best possible way.

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(If you're not active on social media, you can show your support for breast cancer research with a monetary donation or the purchase of one of the brand's PINK products as well. For more details, visit bcrfcure.org.

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