High Fructose Corn Syrup's Sneaky New Name?
By Sarah Jio, Glamour magazine
Just when every man, woman and child is up on the reported health hazards of high fructose corn syrup, the Corn Refiners Association hopes to change its name to help improve its image a bit. Thoughts?
The proposed new name? Corn sugar. According to reports, the Corn Refiners Associations filed a petition on Tuesday with the Food and Drug Administration to change the name that's been so controversial.
This move comes after the industry has seen a 20 percent decline in sales on corn-derived sweeteners, with big companies like Starbucks and Kraft pulling high fructose corn syrup out of their foods. (P.S. Heinz, will you please take it out of ketchup?)
"We hope to erase consumer confusion," said Audrae Erickson, president of the Corn Refiners Association.
While I don't doubt that this is a tough time to be a high fructose corn syrup producer, it bugs me (not a strong enough word) that the industry is ignoring the real health concerns associated with high fructose corn syrup. And when I hear things like "we hope to erase consumer confusion," that translates, to me, to "we hope to confuse consumers."
Do you think "corn sugar" will confuse people into thinking high fructose corn syrup is natural?
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Photo Credit: Condé Nast Digital Studio
