Lance Armstrong's Energy Fueled by FRS Drinks

DietsInReview

By Heather Ashare - DietsInReview.com

With the Tour de France starting July 3, media outlets will once again be abuzz about Lance
Armstrong, his training routine, health habits and his favorite pre- and post-racing eats.

The seven-time Tour de France winner and cancer survivor takes his health as seriously as he does his choice in racing bikes.



In 2007, New Sun Nutrition, maker of the FRS (Free Radical Scavenger) Healthy Energy drink, signed Lance Armstrong as their chief spokesman and part-owner of the Santa Barbara-based company. In the past few years, Armstrong has been seen and heard extolling the benefits of these antioxidant-rich fruity drinks, which have amassed a passionate and devoted fan base of athletes ranging from cyclists to snowboarders, as well as health enthusiasts.

FRS Healthy Energy drinks were first created specifically for cancer patients battling fatigue following
chemotherapy treatments. Armstrong teamed up with Dick Lamb, CEO of New Sun and co-founder of
Balance Bar, to market a product they passionately and ardently believe in.

FRS sets itself apart from the hundreds of other energy drinks cooling in convenient store and health food
store refrigerator cases all over the country because "it delivers a short-term feeling of well-being and long-term health benefits," says Lamb.

Each 11.5 ounce can contains 25 calories and a colorful array of vitamins, minerals, and micro-nutrients. Most notable is its inclusion of quercetin, a powerful, natural antioxidant that is found in grapes, apples and blueberries.

Health experts believe that quercetin extends the body's adrenaline and increases the mitochondria in
cells, an organelle responsible for breaking down nutrients in the cell and transforming them into energy. It is this performance enhancement and health appeal that has made Armstrong a daily FRS drinker.

FRS products also contain other stimulating ingredients like green tea extract, ginseng, ginkgo biloba and
caffeine, and they are sweetened with sucralose, or Splenda.

The FRS Healthy Energy line has expanded to include FRS concentrate, which can be mixed with water
for an on-the-go drink, FRS soft chews, and FRS drink powder.

Learn more about cyclist Lance Armstrong and FRS:

FRS and 5-Hour Energy Drink Comparison

Lance Armstrong's Workout Routine

Lance Armstrong's Education Background


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