Kim Kardashian is not Weight Watchers' New Spokeswoman—And That's a Good Thing

Getty ImagesIf anyone is primed for her post-baby-body close-up, it’s the very pregnant Kim Kardashian who, despite the latest rumors, will not be the new spokesperson for Weight Watchers after she gives birth.

Kardashian, 32, will have to lose weight the old-fashioned way (read: for free) because, “There is absolutely no truth to this,” a representative from Weight Watchers told Yahoo! Shine.

While Kardashian has hawked everything from Sketchers sneakers, hair removal products, credit cards, and tooth-whitening pens, the celebrity weight loss deal eludes her.

Although she’s just as famous as Jessica Simpson and Jennifer Hudson, both of whom landed contracts with Weight Watchers, Kirstie Alley, Mariah Carey, and Carey Fisher who all shilled for Jenny Craig, and Janet Jackson and Marie Osmond who repped Nutrisystem, there seems to be an "X-factor"—maybe call it authenticity—that Kardashian doesn’t possess.

Hollywood weight-loss deals are big business and according to Jo Piazza, author of Celebrity Inc: How Famous People Make Money, stars can pocket anywhere between $500,000 and $2 million for their endorsement. And while there’s no rule that a celebrity has to likeable to rep a diet brand, there are several reasons Kardashian may not have made the cut.

First, there’s a slight desperation factor. A source told the Huffington Post that the reality star was dying to sign onto a weight loss brand. “Kim would love to get a paid gig like Jessica, but so far no one is interested. She plans to stay healthy during her pregnancy, but even so will gain baby weight that she would love to be paid to lose.” And Kardashian herself has made no secret of her discomfort with her pregnancy weight gain. She has sweat through insane gym sessions that reportedly had her doctor concerned for her health, shunned maternity wear for skimpy designer clothes, and sparked tabloid headlines that report she's “in tears” over her expanding body. Plus, in the teaser for Sunday’s premiere of “Keeping Up With the Kardashians” the reality star lifts up her shirt to reveal her stomach and says in disbelief, “How the f--ck did I get like this?!”

By not embracing her new curves she's sent a negative message to women, and the urgency to return to her pre-pregnancy body may be a turn-off to companies. Cheryl Callan, chief marketing officer for Weight Watchers, told the New York Times in 2011 that her company had been approached by celebrities, “But we have passed on a number of people who were shopping themselves around. That’s not the sort of person we want to work with.”

What’s more, Kardashian mainly appeals to a younger demographic which isn't ideal in weight loss world. Dana Fiser, chief executive for Jenny Craig, also told the Times, “Our celebrities have appeal across the spectrum of dieters. From a 50-year-old woman, a 32-year-old woman getting married, a dad, a young mom, a woman who has had a lifetime of emotional impact.”

Finally, while Kardashian is undoubtedly a savvy businesswoman, she has shady ties to a diet drug called QuickTrim. In 2012, she and her sisters were slapped with a $5 million-class action lawsuit on behalf of four plaintiffs who used the product. The lawsuit stated that the Kardashians' marketing promises were "false, misleading, and unsubstantiated." And according to doctors, QuickTrim contains large amounts of caffeine. Not exactly the picture of health that brands such as Weight Watchers are trying to promote.

There is little doubt that Kardashian will lose her post-baby weight, and there’s nothing wrong with that, but hopefully spending time with her newborn will be her first priority, not her skinny jeans.