Dude Named Vaginal Wipes Spokesperson. That's All.

Photo by Playtex. Do you need this man to remind you to wash down there?So this happened. On Thursday Playtex, the grandmother of feminine products, named a new spokesperson for its "Fresh + Sexy" vaginal wipes. It's a dude named Andrew WK, a singer, motivational speaker, and "My Little Pony" super fan best known for his 2001 hit single "Party Hard" primarily featured on the "Girls Gone Wild: Music Volume 1" CD. The song debuted on his album "I Get Wet" which bore a cover shot of WK with animal blood dripping down his face.

Fresh + Sexy is designed for both men and women to use before and after sex to feel, duh, fresh and sexy. In a statement about the product, Andrew WK said: "Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!"

A Playtex representative added: "This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted...Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes."

The product will be launching at a party at next week's SXSW festival. Because, why not?

We can't help but speculate on the intention—do guys think we have that not-so-fresh feeling? Is Playtex, weary of ads featuring women strolling on beaches and through grassy fields, trying to re-brand the feminine hygiene industry with an in-your-face "rock star?" Or is it an attempt to get a leg up on Summer's Eve's sassy "Hail to the V" campaign? So many questions for which we sadly don't have the answers. Discuss.