High sales of push-up bras means economy is rising

ThinkstockThinkstockUsually purchasing a push-up bra implies you're looking to give your boobs a lift, but retail analyst John Morris, who works at BMO Capital Markets, says you may be giving the economy a boost too. Specifically, he told USA Today that since the pricey "Miraculous" bras at Victoria's Secret are flying off the shelves, shoppers are once again willing to splurge and buy more items for themselves than in the past two holiday seasons. The bras, which launched last year, range from $49.50 to $250.

"The Bombshell bra has been selling out, and that's not because husbands are buying them for their wives," Morris told USA Today. "It's the wives buying for themselves."

Last holiday season, basic necessities like winter coats, coffee makers, and even diapers were hot sellers. This year we may see more frivolous, pricey items like perfume, cashmere sweaters, jewelry, TVs, and iPads selling out. Likewise, in recent years more customers stuck to shopping for others, but this season retailers have seen more people out buying for themselves too. Steve Lawrence, a stockist for JC Penney stores said, "This year, we are seeing that customers have adjusted to the environment and feel that the economy is gradually improving, and are therefore more receptive to the idea of opening up their wallets and spending this season." In order to encourage this shopping-for-me habit, JC Penney has marked down 150 styles of boots to $29.99 on Black Friday.

Hopefully this holiday retail upswing truly is a sign of the economy recovering. Meanwhile, the Victoria's Secret $2 million jewel-encrusted Bombshell Fantasy Bra is still waiting for a buyer.

Have you bought yourself a bra recently? How many of you have or intend to buy yourself a gift while shopping this holiday season.

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