Latino Names in Lights of Broadway
The city that never sleeps is showing off a more Latino side with the launch of Viva Broadway, which aims to spread the word about the musical community among Latino audiences around the country. In our exclusive interview with Viva Broadway Chairman, Jack Rico, we got the scoop on what this program has to offer, as well as a look at the Hispanic stars paving the way on the iconic stage.
"It's inspirational," says Rico of what it means to Latinos going to the theater and seeing stars like Puerto Rican singer Ricky Martin and Argentinean Elena Roger in the revival of Evita. "It awakens a dream of one day being a part of this beautiful community."
Ricky Martin nominated for a Drama Desk Award for his role in "Evita"
VIDEO INTERVIEW:
Martin isn't the only one representing for the Hispanic community in the musical mecca. With 40 theaters showing 40 shows, icons such as Cuban actor Raúl Esparza ("Leap of Faith"), Mexicana Bianca Marroquin and even Colombian bombshell Sofia Vergara ("Chicago") have already played starring roles on the stage.
Whether it's for a date night or family outing, Viva Broadway hopes to bring greater representation to the 5.5 million Hispanics living in the NY/NJ tri-state area that aren't currently being targetted on Broadway. "Our mission of attracting more people to Broadway is particularly applicable to a community whose culture appreciates and values family activities shared by multiple generations together," says Executive Director of the Broadway League, Charlotte St. Martin.
5 signs it's time for a date night
For more information on the initiative and upcoming shows, visit:
Twitter: @vivabroadway
Facebook: https://www.facebook.com/vivabroadway
