Do Men Prefer Brunettes?

Fairchild Archive
Fairchild Archive

By Beth Shapouri,Glamour magazine

A new study has found that gentlemen prefer brunettes. Well, sort of. There's more to it than that. And "study" is strong-it was really more of an experiment.

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According to the Daily Mail, researchers sent a woman into nightclubs in three different wigs (blonde, brunette and red) to see which one drew the most interest from dudes. Now, the interesting thing is that she was approached most often as a blonde (the numbers: 60 times as a blonde, 42 approaches as a brunette and 18 as a redhead), but when they questioned all 130 men later, they found that she was rated most highly for attractiveness and intelligence as a brunette. So, in theory, the blonde will get approached but the brunette would actually get called in this scenario.

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One of the possible explanations posed by one of the researchers: "Perceptions of the blonde confederate as being more needy may have reduced men's fear or rejection or fear or an aggressive response, which increased their likelihood of approaching her as a blonde."

Um, OK.

I call shenanigans on this one. Couldn't this particular woman just look really bad as a redhead? And what would matter in the end more, really-how many opportunities that woman had to chat guys up or how many of them found her so stunning afterwards? I don't think we can really take this thing seriously, but it does make me wonder about what a friend of mine told me once-that she got approached a lot more when she was blonde than she ever has as a brunette.

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So let's discuss. Do you think hair color really matters that much to men? Have you noticed a difference in how men treat you, depending on what color you dye your hair?

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