By now, the whole world knows that reality star Kim Kardashian gave birth to a baby girl prematurely at Cedars-Sinai Hospital in Los Angeles on Saturday. Even that scanty information, first reported by E! Online, comes from anonymous sources.
While members of the family have tweeted about the birth, Kim, Kanye West, and their reps have all remained mum. The deafening silence around the baby Kimye seems bizarre for a family who gets rich off of airing the most intimate details of their private lives in full public view.
It's possible all the secrecy is a calculated move to jack up the media and fan frenzy in order to have the most dramatic—and possibly, lucrative—big reveal of baby details at some later date.
On the other hand, there are some things you can't control, like an ailing mom or an at-risk birth, for instance—a lesson that Kardashian, her family, and entourage might be learning the hard way.
The most intriguing bits of news we've learned about the birth so far:
The baby was born at least a month prematurely. An unnamed hospital source told Us Weekly, "She's five weeks early. Kim got sick last night and had the baby early." In a strange coincidence, Sunday's episode of her reality show showed Kardashian suffering from stomach pains and visiting a doctor who determined she might have appendicitis. Early labor can be brought on by something as simple as dehydration, but its possible that she suffered from more serious complications.
The Kardashian family tweets. The new mom's twitter account has gone silent. An otherwise prolific tweeter, her last was on June 14. Meanwhile, on Sunday, "I can not even begin 2describe the miracle that is now apart of our family," tweeted sister Khloe. "Mommy/baby are healthy &resting. We appreciate all of the love" which mom, Kris Jenner, re-tweeted and added somewhat cryptically, "God is so amazing!"
The lack of baby details. It's reported baby Kimye is a girl, "weighs under five pounds," and has dark hair and "looks just like Kim." However, new parents are usually bursting with specific details such as the exact weight and length of the baby. They have hinted that her name will start with a "K" —no big surprise there, but that's it. Howard Bragman, vice president of Reputation.com, estimates the price tag for the first pictures will be "7 or 8 figures." Brad Pitt and Angelina Jolie reportedly earned $11 Million for their twins Knox and Vivienne's baby snaps and Kardashian reportedly wangled about $19 million for her "fairy tale wedding," which may be the reason they are guarding any physical details from the public. Given the baby's early birth and low weight, she also may be in an incubator or special unit for preemies and need quiet and care, not a bunch of flashbulbs.
Kanye West's new album leaked. Maybe it's a coincidence, but it's curious that dad Kanye's new album, "Yeezus," was leaked the same day Kardashian began having contractions. Also, on Sunday, Jay-Z announced that he would be releasing his latest album on July 4. Are the rappers piggybacking on the media blitz about baby Kimye?
Although there has been some speculation that the Kim's due date wasn't really July 11 and this early birth was part of a grand publicity scheme, the more likely scenario is that baby Kimye took a family known for their highly micro-managed and semi-scripted lives by surprise. Now, they are regrouping and consulting with their media team on how to manage the new chain of events. As Kris Jenner said pointing to her publicist at the Daytime Emmys on Sunday when she was prodded for more details by reporters, "She's in charge."