Ad About How Moms View Their Kids Tugs Heartstrings, Goes Viral

The 2012 Summer Olympics are just weeks away. Procter and Gamble, which is sponsoring Yahoo's Olympic coverage, has released a new video that has commenters buzzing.

The ad, which has been seen 1.2 million times and counting on YouTube, is clearly a hit. Comments over at YouTube include: "Awesome video!!," "I, for some odd reason? love this ad...and i usually hate them!," and "Yep, i'm? (sp) crying."

P&G's "Team Mom" commercials are, according to The New York Times, "a global serenade" to mothers. The end goal is to sell P&G products, but viewers don't seem to mind, proof a good ad can be something people want to see. One commenter wrote, "This is touching. Saw it on Twitter yesterday but had to come back and check it out. So far, this is the Gold Medal for Olympic commercials."

The video, entitled "Kids 2012," features OIympic athletes as kids, a poignant way of showing that even when an athlete is grown up and going for the gold, he or she is still a child in the eyes of their mom. It's the latest in an ongoing series.

We think one commenter summed it up best: "This is such a beautiful video! The images of the children are beautiful and the music is? perfect for the video! I've watched it several times and I never tire of watching it and it always makes me tear up each time...I don't know why. I think I'm just a softee at heart when it comes to kids. :)"