Have Ads that Target Young Girls Gone Too Far?

Photo by: Mattel
Teen Talk Barbie
Mattel released this Barbie in July of 1992 who said phrases like "Will we ever have enough clothes?", "I love shopping!", and "Wanna have a pizza party?" and the ... more 
Photo by: Mattel
Teen Talk Barbie
Mattel released this Barbie in July of 1992 who said phrases like "Will we ever have enough clothes?", "I love shopping!", and "Wanna have a pizza party?" and the memorable, "Math class is tough."
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Wed, Apr 3, 2013 4:52 PM EDT
This week, Victoria's Secret launched their new line of lingerie called "Bright Young Things." While they say that the line is targeted toward the college age crowd, when your CFO and Executive Vice President says, "When somebody's 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that's part of the magic of what we do at PINK," I kinda have to wonder who's telling the truth. Unfortunately this campaign is one of a long string of totally inappropriate products and marketing materials targeted to young girls. Here are some of the worst ones we've seen over the last few decades. - By Yolanda Machado



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