Dammit this kid's shirt says the F word

I'm game for a challenge to the establishment, trust me, just not when the establishment at hand is the sanctity of childhood. "They" want us to be shocked and yes I was when I ran across this kid's T for sale at the painfully-hip American Rag Cie in Los Angeles, but the more lasting feeling was sad. I think it's important that we specify exactly why this shirt sucks so much more than the designers think it does...