Tori Spelling and Christina Applegate Launch Children's Clothing Lines
is a very busy woman these days. She's a wife and mother of three, with another one on the way. She's a best-selling author, and also runs her own Web site, ediTORIal by Tori Spelling. She's the host of TLC's hit show, Craft Wars. And she's also a clothing designer, with her own line of toddler trends called Little Maven.
The line was launched in 2009 and focused on a seaside feeling with some Hollywood glam thrown in. Spelling partnered with Hartstrings to manufacture and distribute the clothes, but the company filed for bankruptcy about a year ago. So, Spelling went back to the drawing board.
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This time, Spelling has partnered with retail giant JC Penney to bring her Little Maven line to the masses at affordable prices. She writes on her Web site, "Don't get me wrong, there are some very sweet children's clothes, but I wanted something with a little more wow-factor. I wanted something that was equal parts fashion and function." And she definitely brings the wow-factor. Her line includes fur vests, bright colors and even some leg warmers for those chilly days or impromptu dance parties. You can shop the Little Maven line beginning Sept. 1 in stores or online.
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Christina Applegate is also joining the kids' clothing game, but she's doing things a little bit differently. Instead of launching a line of clothes in stores, she's joined with the e-commerce site FabKids.com to launch her line of play clothes for girls ages 2 to 8.
Each month, you'll receive some outfit options based on your child's style profile you create when you sign up. Each outfit is $49.95 and consists of three pieces. If you like the outfits, you can purchase them, at which time they'll be shipped to you free of charge within a week. If you don't see anything that strikes your fancy, you don't have to buy a thing.
Personally, I don't think I'd spend 50 bucks on a play outfit for my ever-growing daughter, but it could be quite convenient for those who don't mind the price. The site is currently up and running and you can register today to set up your style profile and start shopping.
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