Younger Kids Eager to Wear More Makeup
By Tara Weng, GalTime.com
If you're noticing that younger girls are starting to look more mature (or more colorful), you're not losing your mind--according to new research. The research, furnished by Mintel reveals that 61% of girls aged 9-11 would like to wear more makeup than their parents allow. Makeup manufacturers, not surprisingly, are happy to oblige.
Plenty of Products For Tweens/Teens
"Between reality stars like the Kardashians and bestselling books like Twilight and Hunger Games, character merchandising plays a large role in how manufacturers are marketing makeup and accessories to the tween and teen crowd and parents might struggle to keep their children from wanting a part of it," notes Kat Fay, senior beauty analyst at Mintel.
Related: 7 Questions You Should NEVER Ask Your Tweens and Teens"In order to attract this group and get support from parents, products must be subtle in appearance and emphasize that ingredients are safe for young skin, while still playing on the books and TV shows that tweens and teens find appealing."
Setting LimitsWith this in mind you can only imagine how protective and cautious moms are. Michelle Gurel, mother of two girls aged 7 and 9, says she thinks she has a good handle on the makeup dilemma with her girls.
