"Shimmery eye shadows can enhance wrinkles, so it's best to stick to matte products as you get older," says Abdo. Use a base color that goes over your entire lid, such as in a shade like sandstone. "It'll brighten your eyes and even out redness for a flawless look." Also opt for a colored shadow to apply to the crease of your lids to give the illusion that your lids are receding for a more wide-awake look.