Chanel's Paris Fashion Show Happened at a Supermarket. No Joke.

Who says grocery shopping can't be chic? Chanel's ready-to-wear fall/winter 2014/2015 collection debuted in Paris on the set of a faux supermarket. On Tuesday the hallowed brand transformed Paris Fashion Week's Grand Palais venue into a grocery aisle — complete with haute couture condiments, "Coco" branded beer, and ham and cheese emblazoned with the Chanel logo. Models, including Kendall Jenner and Cara Delevingne, wandered the aisles pushing shopping carts against the backdrop of pulsating pop music and the occasional loudspeaker blare ("Mrs. Martin is requested at the fresh foods department!"). It was a bold move for Chanel head designer Karl Lagerfeld, who once claimed to have never set foot inside a grocery store. "For me the supermarket is the pop art of today," he told Reuters. "It is not because you buy Chanel clothes that you should not be allowed into the supermarket." While you search for some semblance of logic in that statement, take a look at Karl's supermarket specials. —By Elise Sole