High-Tech Meets High-Fashion

Google transformed the cavernous Skylight Studios into a sprawling playground complete with grass lawns, shopping terminals, acrobats swinging overhead on rings, and a giant chessboard-all to celebrate their new online shopping space, boutiques.com. There to congratulate the tech behemoths as they sidestepped into the fashion space were Mary-Kate and Ashley Olsen, Alexa Chung, Iman, Isaac Mizrahi, Georgina Chapman, Tory Burch, and recent Vogue cover girl Carey Mulligan, who is moonlighting as a boutique owner by curating some of her favorite looks of the season on the new Web site.