Look of the Day – Star is a fashion hit at the 2010 Venice Film Festival

Jessica Alba has consistently hit the ball out of the park when it comes to her Couture choices this summer. She's picked some amazing themes including floral looks and ruffles that work with her style and has stuck with it. Earlier in the summer, she attended the Dior Couture show in a floral strapless summer frock.

She continued her chic floral run at the 2010 Venice Film Festival in a red Dolce and Gabbana dress while promoting her latest film "Machete."

She completely seals the deal during her press tour in a beautiful Valentino dress with a ruffled bottom. Ruffled Valentino has been good to Ms. Alba in the past…who could forget this beautiful scarlet number…

Click here for her Valentino Couture look which takes the cake!