Prince George Already Has It All ... Except His Own Website

Royal baby George has already lost his domain name. (Photo by Scott Heavey/Getty Images)He's the future King of England … but just how powerful is Prince George over his own domain? Domain name, that is.

Just moments after it was announced on Wednesday that Prince William and Kate Middleton had named their newborn son George Alexander Louis, the website was snatched up by Luc-Andre Biggs, a Portuguese domain-name broker, according to a report from Wired magazine. Biggs could not be reached for comment, nor has he spoken publicly about his motivation for purchasing the name, responding to an inquiry by Wired with, "Why do you want to know?"

This is far from the first time Biggs has made a play for potentially lucrative URLs. According to domain marketplace, Biggs's company, Key Domains, has over 3,000 domain names up for sale. But will stay on the market? Experts say it's hard to tell. "The laws around domain names are pretty complicated. Generally, to gain rights to a domain name, you must have a registered trademark or common law rights to the name that existed before registration,” Michael H. Berkens, editor-in-chief of, explained to Yahoo! Shine. In other words, since George Alexander Louis isn't trademarked, it may be hard for the palace to get the website back.

The Duke and Duchess of Cambridge may find solace in knowing that they aren't the only celebrity parents who have strangers buying up URLs of their kid's name. Jay Z and Beyonce face a similar problem with, which was registered before the couple tried to trademark the name of their daughter, who was born in January 2012. "We see this all the time. Celebrities or companies don’t think to buy a domain name before they make an official announcement,” said Berkens.

So will Biggs profit from his quick thinking? Maybe, according to Michael Cygner, owner of, an educational site for the domain name industry. For one, a lot depends on whether or not Biggs actually creates content on the site, which would help protect him from cybersquatting laws. "If the site contained news or opinions on the royal baby, then it could be seen by the courts as a valid use of the name,” he explained. If not, and if Biggs does intend to profit from the name, he may face legal challenges if the royal family decides that they want the domain name for their own use. And based on the world's interest in little George already, that website probably won't be lacking in traffic.

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