Attention Beauty Addicts: Sephora Revamps Beauty Insider Program

by Sophia Panych

Do you love beauty products? What about free gifts and advance access to sales? Or how about first dibs on new launches? Sephora's Beauty Insider program has it all--and was just revamped to make browsing and buying your favorite stuff easier and more fun. And did we mention the free stuff?

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First, they've added a membership level: In addition to Beauty Insider (which is free to join) and Very Important Beauty Insider (reserved for those who spend $350 in a calendar year), there's Very Important Beauty Insider Rouge, which is limited to those who shell out $1,000-plus in a year. Those big-spending VIPs get the usual benefits (birthday gifts, seasonal promotions, product rewards, members-only classes, advance access to sales and private shopping events) plus free shipping, unlimited access to the Beauty Studio, and exclusive Rouge-only events and surprise gifts.

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There's also a new Sephora to Go app for the iPhone and iPod Touch that lets members review purchases, read product reviews by scanning items in the store, and receive push notifications for new launches and trends.

To celebrate all this, Sephora is offering some pretty sweet incentives August 12 to 18. Beauty Insiders will receive double points on whatever they buy, VIB's will get triple, and VIB Rouge members will get quadruple--which can be transferred to friends and family, if you're in a charitable mood. And a few will qualify for some pretty extravagant prizes, including a trip for two to Paris with Make Up For Ever, or the Marc Jacobs beauty collection--tucked away in a new fall 2013 Marc Jacobs handbag.

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