Buzz Alert: A New Treatment for Undereye Bags

by Joan Kron

Jennifer Aniston is about to become even more popular. She's a partner in Living Proof, a high-tech beauty company that will soon unveil a new--if temporary--solution to undereye wrinkles and bulges. Details are under wraps till the end of the month, but what we do know is tantalizing.

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The product is called Strateris and it requires no surgery, no needles, no heat or beams of laser light. It's a wipe-on, and when applied under the eyes, it forms a transparent film that's breathable, flexible, and imperceptible. Like the sheerest Spanx for your undereye area, it works by compressing sagging skin. The undereye area will supposedly look firmer an hour after it goes on, and when you remove it at night, your skin returns to its original state.

Strateris has been in development for ten years and has been tested on 600 people with baggy lower lids. While it's not a cure for eye bags or wrinkles, some people--and their doctors--may see it as a promising alternative to injectibles. That's probably why Valeant Pharmaceuticals, the company that markets Restylane (an injectible wrinkle filler) and Dysport (a Botox competitor) last week invested $75 million in Strateris.

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The product will be sold through doctor's offices (though it won't require a prescription), but it won't be available for purchase until after it's coming-out party at the American Academy of Dermatology conference in Denver in late March. Until then, we have our fingers crossed that Strateris is as good as it sounds.

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