Color Update: How to Wear Red Lipstick Now

Nars Pure Radiant Tinted Moisturizer in Polynesia; Larger Than Life Lengthening Mascara; Cream Blush in Cactus Flower; Pure Matte Lipstick in Mascate.Nars Pure Radiant Tinted Moisturizer in Polynesia; Larger Than Life Lengthening Mascara; Cream Blush in Cactus …Nars's red lip colors channel Old Hollywood glam.

By Jane Larkworthy, W Magazine
Photograph by Plamen Petkov
Styled by Jane Larkworthy
Makeup by James Kaliardos

"I've always loved the way movie stars in the forties looked when they were off set," says makeup artist and cosmetics mogul François Nars."Shot poolside or at their home, they always wore a matte red lipstick with practically no foundation-it was how they wore makeup in real life." Though the phrase "real life" requires quotes when referring to Lauren Bacall or Rita Hayworth, Nars has lately been making it his mission to update this classic look for a new era. Among his best-selling lipsticks are femme fatale colors like Jungle Red and Red Lizard-retro shades with high-tech pigments and moisturizing elements for a smooth application. And because the ideal backdrop to a bold lip is a dewy complexion, this month Nars is launching Pure Radiant Tinted Moisturizer, a barely there alternative to foundation. "Your skin can breathe with it on," he says. "And you can apply it in two minutes. Boom, boom, boom-you look great." The sheer lotion is loaded with natural hydrators and a sturdy SPF 30, and it's available in nine shades.

See also: The Best Performances in Film This Past Year

"A fresh face with a red lip is timeless," Nars says."It's supermodern and relaxed but very chic."



More from W:
Kim Kardashian's Shocking W Photo Shoot
Photos: Lady Gaga, Before the Fame
Celebrity Trainers Reveal Their Biggest Problem Areas
Photos: Brad and Angelina's W photo shoot