Colored Mascara (and the One Crazy Color Men Actually Like)

by Sophia Panych


photo by David Cookphoto by David CookTwo seasons ago at Stella McCartney's fall show, makeup artist Pat McGrath painted the models' lashes an electric shade of blue. In short order, brands like Dior and M.A.C. launched cobalt mascaras of their own, and magazines began featuring models with brightly colored lashes in crazy hues like hot pink and lime green. Thus, a new makeup trend was born.

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Now you can find technicolor mascaras on the shelves at just about every drug and department store. Bare Minerals has its turquoise-colored Flawless Definition Mascara in Aqua Blast. Givenchy came out with Noir Couture Waterproof Mascara in Purple Velvet. Anastasia Beverly Hills has three Hypercolor Brow and Lash Tints in Pink, Purple, and Blue. And Chanel's summer collection features yellow, sea-foam green, and royal blue versions of its famed Inimitable formula.

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Like neon lipstick and superdark nail polish, colored mascara must be one of those makeup trends women love and men don't notice. Right? Wrong. My boyfriend actually told me he loves how my cobalt mascara looks. My guy friends have asked me, "What did you do to your eyes? They look so cool." And the raves aren't just coming from here in New York City, where experimental beauty is more commonplace. My friend in Iowa (yes, Iowa) has gotten the same responses from the opposite sex there. And I mean, when it really comes down to it, I personally don't give a flying whatever about what guys think when it comes to beauty--you should wear what you like, and that's that. But if you like colored mascara, go for it. Just be prepared for a little extra attention.

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