Drew Barrymore to Launch Beauty Line for Wal-Mart
Elena Fishman, Lucky magazine
Last week, Drew Barrymore confirmed that her makeup line, Flower, will hit 1,509 Wal-Mart locations next month-part of a multi-year agreement between the store and the superstar.
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Formerly a Lancôme face and currently a co-creative director at Cover Girl, the actress is certainly no stranger to the beauty game. "I think, if you really care about things, then you just naturally get involved," Drew told WWD. "I don't want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out. It is almost an uncontrollable desire to be one of the people who is creating."
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Considering Drew actually co-owns this new business venture (along with design and manufacturing firm Maesa Group), we're betting she'll be behind every step of the beauty range. Flower is being pitched as prestige makeup at an accessible price point-items, including eye shadows, lip colors, BB creams, face powders, nail polishes and more, will be priced from $4.98 to $13.98.
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And in an interesting move, Wal-Mart won't be launching a national ad campaign to promote the line; rather, the superstore is relying on social media, in-store signage and Drew's considerable fan base to help spread the word. Well, if any of the nearly 200 products within the Flower range help us get a bit of the fresh-faced actress' famous glow, we'll be sold. Seriously, the new mom does not age.
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