How Long Does Long-Wearing Makeup Last?

By Ashley Niedringhaus, REDBOOK

Many makeup brands label their products as "long-lasting" with "24 hour coverage", but how many times is this really the case? We tested several makeup products to see if they really matched their long-lasting claims.

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1. Bobbi Brown Long-Wear Cream Shadow, Long-Wear Eye Pencil, and Intensifying Long-Wear Mascara

Stay-put claim: 12 hours for the shadow and liner, 16 hours for the mascara.

Reality check: "I rub my eyes a lot, and the shadow hung on, but creased by lunch. The liner and mascara stuck around until bedtime without so much as a smudge." --Meredith Rollins, executive editor

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2. Maybelline New York SuperStay 14HR Lipstick.

Stay-put claim: 14 hours.

Reality check: "This creamy lipstick didn't feel at all drying, but when I checked my lips at the end of the workday, they looked a tad flaky. Still, the color was gorgeously bright and survived three meals, including a messy, multi-napkin croque monsieur." --Kayleigh Donahue, beauty editor

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3. Rimmel London Lasting Finish 25-Hour Foundation.

Stay-put claim: 25 hours.

Reality check: "It held up all day without caking, and made my blush last longer too. By the next morning it had faded--luckily, not onto my pillows. But really, who needs a foundation that lasts overnight?"

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