Men Find This Lip Color the Sexiest, Now Pick the Perfect Formula for You

by Alexandra Samuel

According to a study from the Univeristy of Manchester, dudes love when women wear red lipstick: The researchers traced the eye movements of men as they checked out women with pink lipstick, no lipstick and red lipstick. Red-mouthed ladies were checked out three times longer than the other women.

Not that I'm surprised. But any excuse to rock a ravishing red is a good one in my book. (I mean, hello! It's like one swipe of the stuf fand you're instantly pulled together.) And, if I haven't told you yet, my motto is "the bolder the better" when it comes to fall lipstick.

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Marni Burton, a New York City makeup artist whose work has appeared on the likes of Brooke Shields and Natasha Lyonne, says that finding your perfect shade of red isn't this whole, big scary process. Just look at your hair color. The darker your color, the darker the red. The lighter? The brighter the red. And if all else fails, pick up Avon's Make it Rich Lip Color Crayon in Hot Sauce, which she says is her one-shade-fits-all secret weapon.

If you're a blonde, try Jouer Hydrating Lipstick in Ava, which is a super vibrant shade of red with almost a retro vibe. Think Hollywood classic bombshell.

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Dark brunette? I'm loving Cargo Cosmetics Essential Lip Color in Paris (which looks way brown-er on the website than it does in person).

And if you know, you're somewhere in the middle, go for NYX Cosmetics Matte Lipstick in Perfect Red, which is -- yep, you guessed it -- the perfect red.

And the kinda-obvious trick to keeping it on that Burton swears by? Filling in lips with a red lipliner first. I know, duh, right?

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