How to Try a Beauty Trend

CN Digital Studio
CN Digital Studio

Sophia Panych, Allure magazine

An interview with Gucci Westman, a makeup artist and the global artistic director for Revlon, Westman has worked with Emma Stone and Jennifer Aniston.

A makeup trend is no different from a clothing trend: It can be scary to step out of your comfort zone. But if you see a bright lipstick or colorful shadow that inspires you, go for it.

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Make it real.
Makeup that's done for the runway or a photo shoot is exaggerated to look good under powerful lights. The key is to adapt a single element. Lips are easiest. Try applying a new color with your fingers rather than a lip brush so it doesn't look painted on. Eye trends are trickier, but a colored eyeliner is an easy way to be adventurous.

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Don't go retro.
Avoid trends that reference the past too literally. Forties-shaped eyebrows are always going to look costumey.

Be honest with yourself.
A shade might be fashionable at the moment, but skip it if it clashes with your complexion. If you struggle with ruddiness, don't wear red shades that will magnify it. Fuchsias are more flattering because they have a blue base. Around the eyes, browns and purples tend to look great on everyone.

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Get comfortable.
A good way to get used to a trendy look is to wear it around the house. When you're ready to bring it out into the world, wait for a dinner with friends as opposed to a day at the office-you're more likely to feel confident and get compliments.


See more from Allure:
The 12 Best Eye Creams
10 Hairstyles That Make You Look 10 Years Younger
Best of Beauty 2012
The 10 Most Gorgeous Hair-Color Ideas for Brunettes