Do You Use a Recipe When You Cook Dinner?
Here's a two-part question:
What are you making for dinner tonight?
And, are you using a recipe to make it?
If you answered "yes" to the second question, you're in the minority, it seems.
(And if you answered "sloppy Joes" to the first question, you're just awesome.)
According to a study by the NPD Group, a marketing-research company, only four out of 10 people who regularly cook their family's meals use recipes at least once a week to do so.
NPD theorizes that a big reason may be that the most common meal people eat for dinner is sandwiches. Not exactly recipe material for most.
But there have go to be other factors, such as the fact that most people tend to cook family meals from a basic stable of a few standard dinners that are familiar, easy, and keep everyone happy; the fact that people are working longer hours and have less time to go "fancy"; and the proliferation of ready-made meals.
The study also found that 90 percent of the 3,000 people surveyed do use a recipe at some point during the year. Most often, they go to cookbooks they've had for over two years, or to recipes by friends and family. And there's good news for Epicurious, too: More and more people are using the Internet.
For dozens of drool-worthy recipes, check out Epicurious's recipe slideshows
Third question: Did anyone try clicking on the picture above to see if any recipes would pop up?
By Michael Y. Park
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