In American consumer culture, certain brands have a longer shelf life than others. Some products, like Crystal Pepsi, are released with great fanfare and then fizzle out a few years later. Others, like Cheerios, will most likely be stocked in the first supermarkets built on Mars. But what is it about these products that make them stick around for so long? And which products that are still around should have conceivably gone the way of the dodo long ago?
When Frito-Lay came out with a line of lemonade, bigwigs thought that it would be a natural extension of the line of salty snacks. It never worked its way into anyone's hearts, though, so it was dropped.
Some brands, however, stem the tide. Even though they're not big sellers, they've remained on store shelves for one primary reason: nostalgia. - Dan Myers, The Daily Meal
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