Food Brands that Refuse to Die

Photo by: Credit: flickr/ loonyhiker

Twinkies

Late last year, packaged baked good company Hostess shocked the world with news that they would be going out of business , and quite possibly

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Photo by: Credit: flickr/ loonyhiker

Twinkies

Late last year, packaged baked good company Hostess shocked the world with news that they would be going out of business , and quite possibly taking their line of well-known and much-loved products, including Twinkies, Ding Dongs, and Wonder Bread with them. It wasn't about to go quietly, though: several companies stepped into the fray to try to find a way to rescue the brand and its line of classic American snacks from the trash heap, all unsuccessfully.

The ovens shut down last November, but the fight rages on. Last month, a bankruptcy court gave permission for Hostess to auction off its brands; Wonder Bread was bought by Flowers Foods and will soon be returning to store shelves, and it appears as if private equity firms Apollo Global Management LLC and C. Dean Metropoulos & Co. are pooling their resources and to make a $410 million offer for their other brands (including Twinkies), facilities, and baking equipment. As of right now, things are looking up for the little grease-bomb that could.

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Wed, Mar 13, 2013 4:40 PM EDT

In American consumer culture, certain brands have a longer shelf life than others. Some products, like Crystal Pepsi, are released with great fanfare and then fizzle out a few years later. Others, like Cheerios, will most likely be stocked in the first supermarkets built on Mars. But what is it about these products that make them stick around for so long? And which products that are still around should have conceivably gone the way of the dodo long ago?


When Frito-Lay came out with a line of lemonade, bigwigs thought that it would be a natural extension of the line of salty snacks. It never worked its way into anyone's hearts, though, so it was dropped.


Some brands, however, stem the tide. Even though they're not big sellers, they've remained on store shelves for one primary reason: nostalgia. - Dan Myers, The Daily Meal


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