The History of the Oreo

Oreo from 1912From breaking world records, to surviving Blizzards (DQ, that is), to gracing the pages of Good Housekeeping and becoming a social media superstar, the Oreo has had an exciting 101 years. Read on for the most important moments in Oreo history and fun ways to eat 'em this summer!

1912: The first Oreo cookie is born in NYC and sold in Hoboken, NJ. Back then, grocers bought the cookies in bulk tins for just 30 cents a pound.

1923: The now-classic Oreo "twist" first appears in advertisements on trolley cars. Today, about 50% of Oreo eaters twist open their Oreos before taking a bite.

1950: "Oh, Oh! Oreo" becomes the brand's slogan, set to a catchy tune.

1952: A 1952 advertisement in Good Housekeeping shows a young girl demonstrating another acceptable way to eat Oreos: two at a time.

1953: "Let them have another, Mother," this 1953 Oreo ad urges our readers. After all, they're "wholesome, made with the finest-of-the-fine."

Related: 4 Delicious Ice Cream Sandwich Ideas

1965: Oreo packaging gets an upgrade with wax paper wrapped "stack packs." Each one-pound box contains 3 stacks of cookies.

1974: Oreo Double Stuf launches, upping the cream-to-cookie ratio.

1985: The Oreo meets its match in DQ vanilla soft serve, and the Oreo Blizzard takes the world by storm.

1987: To the delight of chocolate lovers everywhere, the cream-filled chocolate cookie gets even better when enrobed in a layer of fudge.

1992: Mini Oreos hit stores, once again proving the mass appeal of miniature snack foods.

1994: The introduction of reduced-fat Oreos lets waistline-watching fans continue to enjoy their favorite cookie.

Related: Taste Test: The Best Cookie Dough

1998-2007: Oreos for breakfast? You bet. Post Cereal releases Oreo O's breakfast cereal in 1998 and production continues for nearly a decade.

2004: "Milk's Favorite Cookie" becomes Oreo's new slogan.

2008: Oreo launches the Double Stuf Racing League campaign, a game to see who can lick all the creme off their Oreo fastest. Sports stars like Shaquille O'Neal, Eli Manning, and Venus Williams have all been put up to the challenge.

June 20, 2009: The Guinness Book of World Records' largest taste test takes place in Madrid, Spain. 1,471 participants compare the taste of an Oreo to an imitation cookie. Each taster is given a glass of milk for dunking.

March 6, 2012: The Oreo turns 100! A few months later, the cookie celebrates Gay Pride month with an image of a six-layer rainbow-filled Oreo, which was never sold in stores.

October 2012: Oreo (formerly part of Kraft Foods) joins Mondelez International, whose snack brands include Chips Ahoy! and Toblerone.

Related: The History of Donuts

2013: Oreo's savvy social media team thinks fast during the Super Bowl 2013 blackout, tweeting a "You can still dunk in the dark" advertisement. Oreo currently has a huge online following, including 33 million Facebook likes!

Summer 2013: Welcome the newest flavor addition to the Oreo family: Watermelon. Wondering what other wacky Oreo flavors exist around the world? Check these out:
- Banana + Dulce de Leche
- Candy Corn
- Gingerbread
- Green Tea Ice Cream
- Orange Ice Cream
- Ice Cream Rainbow Sure, Bert!

What's the best way to eat Oreos this summer (besides the twist-lick-dunk method, of course)? Try turning them into an updated version of classic campfire s'mores. Just open the cookie, add a toasted marshmallow and chocolate, then top it all off with the second cookie. To make them even cuter for the kids, try using Mini Oreos and mini marshmallows.

- By Katie Holdefehr

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